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Manchester United set to exploit commercial opportunities in Pakistan as cricket slum

Discussion in 'Sportistan' started by chandtara, Oct 25, 2011.

  1. Offline

    chandtara

    Joined: Jun 18, 2011
    Posts: 7,610
    Likes: 194
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    United have added Zong, one of Pakistan's major mobile telephone companies, to their portfolio of "partners".

    It is the first time they have joined forces with a Pakistan-based organisation, allowing them to offer greater access to their estimated 10 million fans in the region.

    Rizwan Akhter, Zong's director of advertising and promotions, said: "Ten years ago, the football market was small, the game was dying.

    "But over the past few years, things have changed. Every other person, especially in urban areas, is associated with one club or another.

    "And the primary reason for the increase in the popularity of football is the demise and turmoil in cricket."

    Akhter continued: "Most of the cricket fans are football followers as well. They are sport lovers.

    "But now the interest is increasing because there is more opportunity to see these teams, and the major difference in Pakistan compared to most of Europe, is that matches are available free to air.

    "Cricket goes in waves, it is either really up or down. Football viewership sustains throughout, and the graph is rising."

    As they have done in many other countries, United will supply exclusive club content to mobile users.

    Manchester United set to exploit commercial opportunities in Pakistan as cricket slump continues - Telegraph
  2. Offline

    ehtesham

    Joined: Sep 10, 2011
    Posts: 2,272
    Likes: 169
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    i am abandoning zong for sure.lol

    jokes apart, great initiative by zong n no doubt, it wud do them a world of good as in pakistan, guys who don't even knw wat football is.... do knw wat man utd. is... so yeah great step by zong as it will soon let them go at the top in mobile networks ladder